SECTION 2: STARTING A NEW FASHION BRAND
So you've decided to start your own label, congratulations! Let's go ahead and start with the DNA of your company i.e. your product and your customer. Let us guide you to define who your customers are and how you can sell to them. Then we'll walk through the product development process to see if you hit home.
WORKSHEET: DEFINE YOUR CUSTOMER
Worksheets are included as an exercise for you to do and apply to your business. Thoughtfully written to supplement your learning. Download here
TAKE HOME NOTE
Important concise points from each section for you to take and read, anytime and anywhere. Download here
MODEST FASHION INDUSTRY: THE WHAT, WHY AND HOW
We got all 4 CEOS from Malaysia's leading fashion companies to reveal the secrets on how you can run a profitable business and sustainable brand.
Fast track your way by learning:
The must-know branding tips of a fashion label from Vivy Yusof - DUCK.
The secrets of growing your social media account from Sarah Shahnor - MODVIER
The cheap and reliable way to sourcing quality manufacturers from Sumayyah - LOVE TO DRESS.
How to be the sought after and preferred brand by retailers from Fadza Anuar - FASHION VALET.